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Building Brand Salience & Driving Frequency Through Interactive Experiences

Club BeerChale LinkOp

Building brand salience and driving frequency through interactive experiences designed to bring Club Beer closer to the people and moments that move culture.

Club Beer fans sharing a Chale LinkOp watch-party experienceClub BeerChale LinkOp

Case study / Experiential Marketing & Events

Club Beer - Chale LinkOp

Chale LinkOp puts participation at the centre of the brand experience, turning familiar social moments into opportunities for people to connect with Club Beer.

The experience is designed to feel active, social and unmistakably local, building salience through interactions people choose to join and remember.

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