Ball and Dip brings basketball, automobiles and entertainment together in a campus experience built for participation, community and brand impact.
Welcome to the exhilarating world of Ball and Dip, a remarkable event organised by iSel, a socially-led creative agency. Combining the passion for basketball, automobiles, and entertainment, Ball and Dip has become a phenomenal platform for brands to engage with their campus audiences while making a significant impact on the community. The maiden edition which happened at university of Ghana saw a large crowd pulling up to experience the thrill iSel had to offer and some brands like AirtelTigo now AT, Bel ICE and Doughman foods buying into the vision and becoming sponsors. With its recent introduction of the first-ever female edition at the University of Cape Coast (UCC), the second edition happened across three universities in Ghana. Ball and Dip is not only breaking barriers but also empowering women in sports. iSel’s marketing strategies have elevated this event to new heights while positively shaping society. By organising this inclusive event, iSel has demonstrated its commitment to fostering a more inclusive and equitable society.
iSel stands at the forefront of influencer marketing, harnessing the power of influential personalities to create meaningful connections between brands and their target audience. In an interview with Isaac Ampaw , Chief Operations officer of iSel, he talks about how iSel has revolutionised the event’s landscape, employing strategic partnerships and collaborations with influential companies, like Yellowcard and Impact 3x3 Ghana, to generate unparalleled excitement and create financial awareness by utilizing the reach and impact of influencers, The sponsorship by YellowCard brings financial literacy to the forefront of the Ball and Dip event. Through strategic initiatives, workshops, and educational resources, YellowCard collaborated with iSel to integrate financial literacy components into the event experience. Participants and spectators had the opportunity to engage with experts from YellowCard, learning valuable financial skills and gaining insights into managing money, making sound investments, and planning for a secure financial future.
The tournament structure follows a simple 3x3 structure: Each team consists of four players, allowing for a dynamic and competitive gameplay experience.
The tournament begins with a round-robin stage, where teams compete against each other in a series of matches. This format ensures that every team has the opportunity to play against one another, promoting fair competition.
The partnership with 3x3 Ghana strengthens the Ball and Dip event by ensuring professional standards, providing expertise, enhancing credibility, creating networking opportunities for the players, and contributing to the growth of 3x3 basketball in Ghana. This collaboration showcases the commitment of Ball and Dip and 3x3 in Ghana to promote and advance the sport, elevating the event to new heights.
Apart from bringing automobile and basketball enthusiasts together what sets this event apart from others is always the DJ play time, artist performances, car shows, car wash and delicious meals our stands provide.
The car show at the event’s edition at University of Ghana earlier this year was a huge success executed in partnership with Your Car Guy. There were fleets of cars on display at Jean Nelson Aka Hall to spice up the Ball n Dip event.
The event atmosphere at Ball and Dip is a perfect blend of excitement, entertainment, community engagement, and inclusivity. It captivates attendees, immerses them in the spirit of the event, and leaves a lasting impression, making it a standout experience in the Ghanaian event landscape.